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Starbucks, Rewards Program

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Starbucks Investors Just Got Good News About the Company's Turnaround Efforts

The coffee company saw a clear inflection point in several important metrics in fiscal Q1.

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Starbucks rewards investors who have been betting the turnaround is taking hold

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Starbucks Announces Major Overhaul to Its Rewards Program

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Starbucks Is Making a Major Change to Its Free Rewards Drinks

If you love stacking up your Starbucks rewards for a complimentary pick-me-up on a dreary Monday morning, you’ll want to listen up.

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Starbucks is bringing back tiered rewards for a new era

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Starbucks Investor Day: What we learned about turnaround strategy

A Look at Starbucks's Upcoming Earnings Report

Analysts are estimating that Starbucks will report an earnings per share (EPS) of $0.58. Anticipation surrounds Starbucks's announcement, with investors hoping to hear about both surpassing estimates and receiving positive guidance for the next quarter.

Restaurant Business Online

Starbucks is taking a page out of airlines' playbook with its loyalty program changes

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more

1don MSN

Starbucks global brand chief on the future of ordering and rewards

Starbucks marketing head sits down with CNBC's Kate Rogers to discuss the future of ordering at Starbucks including AI and new menu items.

Marketing Week

Starbucks claims ‘broad’ appeal driving ‘customer connection’

Focusing on loyalty members at the expense of infrequent customers is “never healthy” in a business, says Starbucks CEO Brian Niccol.

Revealed: Starbucks org chart shows the most powerful people behind the coffee brand's turnaround

Org charts reveal a company's power structure. A copy of Starbucks' chart shows who's helping CEO Brian Niccol drive the chain's turnaround.

Zacks Investment Research on MSN

Starbucks (SBUX) outpaces stock market gains: What you should know

In the latest trading session, Starbucks (SBUX) closed at $97.62, marking a +1.87% move from the previous day. The stock's performance was ahead of the S&P 500's daily gain of 0.03%. Elsewhere, the Dow saw a downswing of 0.

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Starbucks Corporation (SBUX) Analyst/Investor Day Transcript

Analyst/Investor Day January 29, 2026 8:00 AM ESTCompany ParticipantsCatherine Park - Vice President of Investor

What Starbucks (SBUX)'s 2026 Investor Day Overhaul Means For Shareholders

Starbucks is preparing to unveil its long-term growth strategy at its 2026 Investor Day, as new CEO Brian Niccol rolls out initiatives such as coffeehouse coaches and a renewed focus on store-level experience to address slowing traffic and competitive pressures.

Starbucks stock rises after CEO forecasts 3% comp sales growth

Investing.com -- Starbucks (NASDAQ:SBUX) stock rose 2% Thursday morning after the coffee chain’s CEO Brian Niccol outlined a growth trajectory that includes at least 3% comparable sales growth through fiscal year 2028.

Marketing Dive

Starbucks CEO cites marketing as a bright spot of turnaround efforts

Starbucks’ same-store sales are still in decline, but the chain and CEO Niccol are confident that its “Back to Starbucks” turnaround effort is working. Along with operational improvements as part of its Green Apron Service roll out, the executive ...

Seeking Alpha

Starbucks: Despite New Leadership Efforts, Customer Tastes Appear To Be Changing

Starbucks faces weak sales growth, rising costs, and intense competition, making its premium valuation hard to justify despite management's rapid turnaround efforts. Consumer shifts toward specialty coffee, costly store renovations, and fierce competition ...