Like every year, this time too at the Steve Jobs Theatre, the biggest tech launch of the year involved rushing from one demo area to another, selfies, and trying out the latest iPhones and other gadgets that Apple launched in its Awe Dropping event on September 9.

As Apple releases its lightest, leanest iPhone ever, the company explains the thinking behind its ultra-slim design, which has buyers deciding between capacity and chic.

Apple’s “Awe Dropping” event unveiled the iPhone 17 series, Apple Watch Ultra 3, Series 11, Watch SE 3, and AirPods Pro 3, which will be released on 19 September. Reactions are mixed—Sam Altman praised the iPhone,

Get all latest updates from Apple iPhone 17 launch event LIVE starting at 10:30 PM IST tonight. The India price of iPhone 17 series to be revealed soon!

Executives from Apple's ad agency have been revealing how specific instructions from Steve Jobs shaped the company, and how they continue to strive for what he wanted.

Is Apple still executing Jobs' vision? Apple CEO Steve Jobs holds up a new version of the iPod Nano during an Apple Special event, Sept. 5, 2007 in San Francisco. Oct. 5, 2013 — -- Apple's visionary co-founder is a constant presence even now, living ...

In a live keynote event Tuesday, tech giant Apple debuted its new iPhone Air, its thinnest model yet, along with the iPhone 17 and new Apple Watch and AirPods versions.

After months of rumors, the iPhone 17 Pro is here. Unveiled as part of Apple's "awe dropping" September event, the phone will launch with the latest version of Apple's iOS 26 software, along with rumored updates to the design and expected updates to Apple Intelligence (the company's rival to Google's Gemini AI).