A huge crowd gathered Wednesday at Harley-Davidson Rally Point in downtown Sturgis for the final night of Music on Main and ...

At the 85th Sturgis Motorcycle Rally, Sonic Automotive's Black Hills Harley-Davidson dealership sold over 1100 motorcycles ...

Sonic Automotive (NYSE:SAH) announced that its powersports division achieved unprecedented success at the 85th Annual Sturgis ...

SIOUX FALLS, S.D. (KELO) — Sturgis had its annual Mayor’s Ride on Saturday. The ride travels a route through the Black Hills. It started with breakfast at 7 a.m. and departure at 9 a.m. This ...

RAPID CITY, S.D. (KOTA) - The Sturgis Motorcycle Museum and Hall of Fame said that the 2025 Sturgis Motorcycle Rally was it’s ...

STURGIS, SOUTH DAKOTA – At the Sturgis Motorcycle Rally, it’s not all bikinis and debauchery. Some just come to feel the omnipresent rumble, to wave to the bikers and to take in the smell of fried ...

Last year's rally was linked to more than 600 COVID-19 infections. While a series of high-profile events have been canceled this week due to the looming threat posed by the delta variant, one that ...

The sixth annual Medicine Wheel Ride will visit the Yakama Reservation on Saturday en route from Seattle to Sturgis, South Dakota. Medicine Wheel Ride is a group of Indigenous women motorcyclists who ...