If you've recently attended a major auto show, Subaru's immersive national park-inspired display, featuring faux rocks and trees, is hard to miss. Beyond showcasing Subarus in their "natural habitat" ...

Since 2008, Subaru of America has fostered a marketing identity built around the idea of love. Now, the automaker is leaning on that emotion in a more active and direct way with its advertising during ...

Subaru has launched a raft of new TV ads to promote the company's lineup of 2008 vehicles. Although creatively and thematically different for each vehicle, the new print and TV ads are intended to ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

In addition to having one of its models make the list of most-popular used vehicles, Subaru made some waves on the new-car side in February, according to Kelley Blue Book, which said this likely ...

Rocket Fuel on Thursday announced the results of a Subaru campaign that targeted car shoppers who were not initially considering Subaru. According to the release, the campaign was designed around ...

In two decades, Subaru has gone from struggling carmaker to steady success. What changed the company's fate? An ad campaign aimed at a group of consumers other automakers were ignoring. We have the ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

Submitted by Subaru of America, Inc. For the past 14 years, through the Subaru Share the Love Event®, Subaru and its retailers have donated to charities like the ASPCA, Make-A-Wish, Meals on Wheels, ...

Subaru ads used to promote symmetrical all-wheel drive. But Carmichael Lynch found and tapped the “deep connection” that Subaru owners make with their cars—“‘This thing is my running buddy, I take it ...

Subaru, Frito-Lay, Eggo, Halls and Charmin had the most popular six-second ads on YouTube from July 2018 to July 2019, per a ranking that market researcher Ipsos shared with Marketing Dive. Hershey, ...