1. Sugar Plum Fairy Makeup At this point, you can pretty much guarantee that if Hailey Bieber does something, it’ll become a trend in no time. This is the woman who’s responsible for the ...

Beauty and personal care D2C brand Sugar Cosmetics has raised INR 40.99 Cr (around $5 Mn) in a mix of debt and equity funding led by existing investor Anicut Capital. The round also saw ...

Her latest viral beauty look is no different — meet sugar plum fairy makeup. The 27-year-old model took to TikTok on Tuesday, November 21, to showcase the new ballet-inspired makeup look.

Beauty ecommerce brand SUGAR Cosmetics’ sales surpassed the INR 500 Cr mark in the financial year 2023-24 (FY24) with more than a 20% jump on a year-on-year (YoY) basis.

Hailey Bieber gave fans a new makeup tutorial inspired by her role as the Sugar Plum Fairy in ‘The Nutcracker’ ballet ...