Sweden is making itself easier to reach, more rewarding to explore and better designed for the way people travel now. This is what’s new in 2026. ByDavid Nikel, Senior Contributor. Forbes contributors ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

Though Sweden has a reputation as being ecologically-minded and nature-friendly, the nation has also become a ‘trophy hunter’s paradise’ that routinely flouts the European Union’s Habitats Directive, ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling down on nature-based calm. Senior Contributor. Forbes contributors publish ...

Take two painkillers and call me from the sauna: that could well be advice dished out by doctors in Sweden, which is positioning itself as a leader in prescribing nature as medicine. It follows the ...

This isn't your typical TV show. There's no narrator contestants or some grand finale. Just wildlife. Sometimes we get very excited when you see one or two moose like, oh yeah. Have you seen it named ...

Visit Sweden has said the initiative is about sharing ‘a very Swedish perspective on freedom and responsibility in nature’.