FiercePharma

Swoop’s Brie Thomas talks data-driven TV and the future of pharma marketing

In a recent interview with Fierce, Brie Thomas, senior vice president of sales at Swoop, shared insights on the dramatic transformation of pharma marketing over the past few years—particularly the ...
MM&M

Swoop teams with iSpot to advance audience capabilities for pharma marketers

AI-focused healthcare shop Swoop and ad measurement company iSpot announced a partnership Thursday morning to elevate advanced audience capabilities for pharma marketers. This integration combines ...
Business Wire

Swoop Launches Proprietary GenAI Platform with Custom Privacy-Safe AI Assistants to Transform Omnichannel Marketing for Pharma Brands

NEW YORK--(BUSINESS WIRE)--Swoop, the leader in privacy-safe healthcare marketing and data solutions, is proud to announce the launch of Swoop AI Assistants. This innovative suite of AI-powered tools ...
Business Wire

Swoop to Showcase Award Winning AI-Driven Innovations for Healthcare Marketers at CES

LAS VEGAS--(BUSINESS WIRE)--Swoop, the industry leader in privacy-safe AI-driven healthcare marketing, will demonstrate its award-winning suite of unprecedented products at the Consumer Electronics ...
FiercePharma

Swoop scoops up MyHealthTeam, buying patient social networks to boost pharma marketing

Swoop has taken control of more than 60 patient communities by acquiring MyHealthTeam, positioning the Real Chemistry spinout to offer new communication options to its pharma clients. MyHealthTeam ...