NBA, NBC and Big Three

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NBA Tip-Off Hits 5.6 Million Viewers on NBC, Biggest Audience in More Than 10 Years and Up 87% From Last Year
The Oklahoma City Thunder and the Golden State Warriors weren’t the only winners of this year’s NBA tip-off. Airing its first NBA games since 2002, NBC and Peacock earned a strong audience of 5.6 million average viewers for its broadcast of both games on Tuesday night.

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LARGEST AUDIENCE FOR “NBA TIP-OFF” DOUBLEHEADER SINCE 2010 AS NBA RETURNED TO NBC AND DEBUTED ON PEACOCK
NBC's Coverage of NBA Openers Drew Biggest Audience Since LeBron James Joined Heat
Steph Curry, Jimmy Butler lead Warriors past Lakers on opening night: Reaction and analysis
The Golden State Warriors have opened the 2025-26 NBA season with a 119-109 win on the road over the Los Angeles Lakers.

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NBA’s First Night on NBC Dunks Biggest Tip-Off Doubleheader Audience in 15 Years With 5.6 Million Viewers
Shai Gilgeous-Alexander, OKC Thunder score epic double-OT win vs Rockets in NBA opener
NBA opening night winners and losers: Luka Dončić off to hot start, Shai Gilgeous-Alexander comes up clutch
Oklahoma City controlled most of the extra period, before a Rockets rally tied things up at 115 apiece.

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Live Updates: Thunder win a 'classic' double overtime thriller
NBA on NBC debut reviews: The best and worst reactions to 2025-26 opening night, from Carmelo Anthony to Michael Jordan

ESPN premiere of 'Inside the NBA,' er, 'NBA Tip-Off' starts with good-natured digs at the Worldwide Leader

Charles Barkley, Kenny Smith, Shaquille O'Neal and Ernie Johnson premiered on ESPN ahead of a doubleheader Wednesday with laughs, jabs and basketball analysis.

When does 'Inside the NBA' start on ESPN? Dates, time, schedule and format

Inside the NBA' returns on ESPN this season with Charles Barkley, Kenny Smith, Shaquille O'Neal and Ernie Johnson. Here's the schedule.

‘Inside the NBA’ debut on ESPN: New network, same showmanship

The legendary show felt exactly the same on its new network. And our columnists say that is exactly the point.
Us Weekly

Charles Barkley Shows Off Weight Loss on ‘Inside the NBA,’ Reacts to Being Called ‘Sex Symbol’

Charles Barkley tipped off the NBA season looking noticeably slimmer, which had 'Inside the NBA' cohost Shaquille O'Neal calling him a 'sex symbol'

Where to watch the NBA this season: Weekly TV schedule, channels, live streams for 2025-26 network changes

Here is everything you need to know about watching NBA games during the 2025-26 season, including the new weekly national TV and streaming schedule.

NBA’s Advertiser Interest Surges, Lifting Media Partners Ahead of Tip Off

NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key placements sell out.
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