A major distributor admitted they’ve recently axed the drink in some areas. The New York Times reports that though Coca-Cola has said it doesn’t plan to stop making Tab, Coca-Cola Bottling Company ...

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Fans of the iconic diet soda Tab are rallying to bring it back, five years after Atlanta-based Coca-Cola discontinued the beverage. A group of loyal Tab enthusiasts has launched a campaign to revive ...

Tab was first introduced back in 1963, and went on to pave the way for Diet Coke and Coke Zero Sugar Maria Pasquini is the senior news editor for the human interest vertical at PEOPLE. She has been ...

After a 57-year run, it’s the end of the line for Tab, Coca-Cola’s first diet soda, the beverage giant announced on Friday. “We’re forever grateful to TaB for paving the way for the diets and lights ...

Coca-Cola's classic one-calorie drink is still a favorite for some, and they're mounting pressure against the Atlanta-based company in hopes of seeing it return to store shelves soon. Tab, which was ...