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Emma Raducanu reflects on being a role model for younger players

In recent years, Emma Raducanu has become a big name in the world of tennis and a recognizable face of the sports scene. Her career successes are the main reason for this. However, Raducanu herself ...
The New York Times

Tennis outfits make the U.S. Open a fashion spectacle. For players, it’s also a business

FLUSHING MEADOWS, N.Y. — Naomi Osaka walked on to Louis Armstrong Stadium and sparkled under the lights, with red roses on a hairpiece and a red jacket and dress studded with crystals. The four-time ...
The New York Times

Amateur tennis players love data as much as the pros. The race to monetize it is on

More people are playing tennis in America than ever before. A record 27.3 million people picked up a racket at least once last year, up by 1.6 million from 2024 and representing a growth of 54 percent ...