The design of Ford's new U.S.-made $30,000 EV truck remains a mystery. But Ford had to get clever with how it looks to combat ...

Rivian’s R1T and Ford’s F-150 Lightning were both leaders in their segments. However, like the Cybertruck, all three appear to have stalled. Here are updates on the three, and what could happen in ...

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure that ignored the right buyer and how rivals like Scout are getting it right.

Ford is racing to reinvent itself as an electric-vehicle manufacturer, borrowing heavily from the streamlined production ...

Ford unveiled plans to build an affordable electric pickup truck using a revolutionary manufacturing process. The description looks a lot like Tesla's Unboxed Vehicle process, making Tesla fans ...

Ford Motor Company hosted a livestream on August 11, 2025 to announce an allegedly revolutionary low-cost EV platform, one designed for ultra-low cost to compete head on with the likes of Chinese EV ...

Both companies' managements understand that EVs are the future of the auto industry, but the investment proposition at these ...

Tesla’s Cybertruck makes headlines again — this time for an off‑road light bar that can detach and become a road hazard — capping a busy week in recalls do ...

In a move that signals both ambition and uncertainty, Ford Motor Company will temporarily lay off 2,000 workers at its ...

The most popular pickup truck in America is back, now with way more batteries. Ford revealed the fully electric F-150 Lightning at an event Wednesday night, in a moment that could herald the point at ...

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Ford is the best-selling automaker in the country for 2025 so far. A Ford pickup truck is outselling popular cars and SUVs despite being more expensive. One vehicle is outselling rivals by thousands ...