There are a "gazillion" ways to test landing pages that increase conversions, Amber writes. She tells us about a multivariate test that allows marketers to add in a piece of code to a landing page.

If you want to boost conversion rate, running A/B testing on your landing page is essential. But, the question is, what elements of the page should you change and test? And how? Fortunately, with lots ...

So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned ...

Creating a landing page that resonates with your social media visitors can be both crucial and challenging. With over 15 years of social and digital experience, I’ve seen firsthand the transformative ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Testing how existing and potential customers react to a specific landing page can help identify better ways to reach that target audience, identify engagement and increase conversion rates. So, Joe ...