“Thrift Score” is a shoppable digital environment — and a way to engage Gen Z and Gen Alpha consumers.

The experience, called "Thrift Score," went live Feb. 19 and gives players the chance to browse a digital version of a Salvation Army thrift store. BarkleyOKRP, an independent agency, led the creative ...

The Salvation Army is introducing its thrift brand to a new generation with the launch of "Thrift Score," the world's first digital thrift store on Roblox. Designed to engage Gen Z and Gen Alpha where ...