Don't call it a slogan. The people behind a new effort to brand Richmond as a creative capital say the city needs a “rallying cry,” not another marketing tag line. Hence the launch of RVA Creates, a ...

Motivational slogans and catch phrases surround us from social media posts to house and office decor to signs found decorating the city of Westminster. We hear them all the time. “Pay it forward.” “We ...

Cosmetic giant CoverGirl is breaking up with its iconic "easy, breezy, beautiful" tagline. The company is taking on a totally new tone with its new slogan: "I am what I make up." CoverGirl is honing ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

Nike is asking Gen-Z a whole new question about sports, one that is just begging to be answered. Just recently, the iconic shoe brand revealed a new slogan: “Why Do It?” augments but doesn’t replace ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...