I visited a huge toy fair in NYC to find the next hot new trend. Labubus are over. Next up for kids and the young at heart?

It's only 311 days until Christmas. While that may seem like a long time, for those in the toy industry, it's just around the ...

Hasbro has released a toy that looks just like Peppa's brave little brother — complete with his hearing aid. Shop it here, ...

After a period of declining sales exacerbated by tariffs turbulence and softer household spending on discretionary purchases, ...

Playmates Toys' 60th anniversary is bittersweet as they lose the TMNT license after nearly 40 years. But fear not, they're going out with a bang, including a TMNT x GI Joe crossover and classic figure ...

Yet there is little evidence that today’s young adults are hiding from the world by playing cars in their childhood bedrooms.

Live from Toy Fair® 2026, Jennifer Lynch with The Toy Association™ Highlights the Top Toys and Trends Shaping Play ...

Toys are more than just playthings.

The Toy Foundation just unveiled the finalists for the 2026 Toy of the Year Awards, known as the Oscars of the toy industry. The 113 finalists cover 16 categories of play, from plush toys to games and ...

Fans have fallen hard for plush dolls representing Tina and Milo, the mascots of Italy’s Winter Games. The clerk at the Olympic gift shop looked deadly serious as he leaned in for a whisper.

Here’s how these gnarly yet cute plush toys became a bucket list fashion item on everybody's mind Starr Bowenbank is the Style Editor at PEOPLE. She joined PEOPLE in 2025 after serving as a News ...