Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeability and the 86th percentile for desire, ...

Sports programming captured about a third of the auto industry's total national linear TV ad spend, led by the MLB (8.7%).

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

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