The iconic toy company Toys “R” Us is facing backlash online after releasing a short promotional film generated almost entirely by artificial intelligence (AI). The film, made using OpenAI’s new ...

The 66-second promo takes us on a journey back to the 1930s, following young Charles Lazarus, the visionary founder of Toys "R" Us. We're transported to an old-time bicycle shop, where we see Lazarus ...

Toys “R” Us has sparked backlash and controversy after creating an unsettling AI-generated ad using OpenAI’s Sora.

On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora." OpenAI ...

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative ...

Toys “R” Us has released a video ad, one of the first from a major brand that was created almost entirely by generative artificial intelligence. The minute-long video depicts Toys “R” Us’s late ...