Will Trivago, a hotel price-comparison site based in Germany, add free links from hotels and online travel agencies like Google did in 2021? CEO Axel Hefer dropped several hints that such a ...

Trivago is trying to develop a more partner-friendly booking flow than TripAdvisor has done with Instant Booking. But Trivago, which admittedly is still experimenting with its new features, still has ...

trivago’s renewed emphasis on brand marketing is prompted by the robust growth in the online travel sector and the positive impact of the company’s latest summer marketing campaigns. The ...

In its effort to gain a stronger hold on the hotel market, Trivago is implementing a tool that could change how it makes money and reduce the role of online travel agencies in bookings.

Trivago invests a significant portion of its earnings back into advertising, but the travel site could do better when it comes to targeting the right audience.

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still ...

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