Nothing’s worse than walking out to your car and spotting a fresh scratch that definitely wasn’t there before. Sometimes it’s your own doing—brushing a little too close to a low-hanging branch. Other ...
Millennials don’t love their cars the way their elders did, and if you make car wax, that’s a problem. “Going after 20-and-unders is something we haven’t had to do in a long time,” said RJ de Vera, ...
Younger car owners are more likely to see their vehicle as utilitarian, and they’re trickier for product makers to market to. By Roy Furchgott Millennials don’t love their cars the way their elders ...
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