It has been a good news day if you love social media analytics. First, Pinterest introduces a new analytics platform, and now Twitter opens up its analytics dashboard to everyone. Last month Twitter ...

One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details ...

We social media marketers are a lucky bunch. Not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools), there are ...

Twitter — hot on the heels of the launch of its app for influencers, Twitter Engage — has today released yet another standalone application: Twitter Dashboard. The new service, available on both web ...

You worked so hard on that clever tweet. Did anyone actually read it? Until now you could only guess based on the number of favorites or retweets it received. That changed on Wednesday, when Twitter ...

Twitter began testing a new feature back in March that let select users see just how many people were reading their tweets. In hindsight, it seems Twitter was merely testing part of a larger overall ...

In a move that could give brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards. The dashboard shows impressions, URL clicks, and app installs ...

Any form of analytics can help your law firm’s strategy. Most social media platforms offer some level of analytics, and Twitter’s is particularly powerful. Many people don’t take advantage of them ...

In 2012 Twitter launched a new expanded tweet experience when they introduced Twitter Cards. These cards allow approved publishers to display more information than just the 140 characters—headlines, ...

Twitter has released its Twitter analytics dashboard to all users, and it's completely awesome. (Here's Twitter's official guide on how it works.) It's also dead ...