The Types of Consumer Buying BehaviorDo you remember when seemingly crazed parents flocked to shopping malls across the country to snatch up their very own Furby? The year was 1998, and for no ...

When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

For the past 60 or so years marketers have consistently tried to find the ultimate way to entice consumers to buy the products they are flogging. The traditional marketing industry believed that ...

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

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The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared. Some of these ...