As the UFC enters a new era, looking to add new viewers, the promotion is betting on a familiar formula in its first main event on Paramount+: a flashy young star with a brash personality and an accent that slices through the American soundscape, highly recognizable and difficult to ignore.

Paddy Pimblett made sure to sort tickets for his friends and family. The charismatic Scouser is just hours away from his first title fight, headlining UFC 324 in Las Vegas.