Advertising jingles are musical techniques that businesses use to establish a brand in a memorable, entertaining way. A jingle relays information about a company or product through music and lyrics.
Jingles are a form of rhyme, and they've been around for centuries. They were first used in advertising in 1928, when a radio advertisement asking "Have Your Tried Wheaties?" hit the air, according to ...
The 1980s was a golden age for TV adverts - well let’s face it, you couldn’t advertise online back then as the internet just wasn’t a thing, so it was the main place for brands to showcase their ...
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Once you hear it, you can't unhear it -- but the powerhouse singer involved in this fast food ad theme now says he wishes he'd never done it.
While jingles may not be right for every brand, the fact remains that jingles are memorable brand assets that consumers can recall for years. And this is in part because times — and media consumption ...
Last year the multinational drinks giant came in for criticism for using AI in its yearly advert, with many saying ...
Last year the multi-billion-dollar company was criticised for using artificial intelligence in its Christmas advert. This ...
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