Stephen Curry does not mince words when it comes to feedback on sneaker design. Sometimes he doesn’t even use words. Early in the development of Curry’s latest signature model, Under Armour senior ...

Another NBA star could be on his way to billionaire status. Michael Jordan and LeBron James are already among the NBA’s four billionaire athletes, and Stephen Curry, the sharpshooting phenom, might be ...

Coming off of three previous releases under Curry Brand, an Under Armour brand, Stephen Curry is now ushering in the “Future of Curry” with his fourth launch: The Curry 11. The release adds to the ...

Under Armour’s latest campaign with Steph Curry, powered by Larry Jackson’s media company gamma., marks Curry’s historic 4,000 career three-pointers, the campaign reinvigorates the Curry Brand.

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the NBA ...

Adding another athlete to its subsidiary brand, Under Armour and Stephen Curry’s Curry Brand have signed a multiyear name, image and likeness deal with University of South Carolina guard MiLaysia ...

San Antonio Spurs star point guard De'Aaron Fox has a new signature sneaker with Curry Brand on the way, as evidenced by these on-feet images. The previously unseen Under Armour Curry Fox 2 was worn ...

Ringing in the holidays, the Curry 11 arrives in a “Bruce Lee Fire” colorway, paying homage to the martial arts legend and Curry’s prowess on the court. The Under Armour Curry 11 features a ...