The latest live sports deal for David Ellison’s Paramount is a bit unorthodox. After securing exclusive rights to every UFC ...

COLUMBIA, S.C. — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate alleged sexual abuse ...

Plano, the flagship branch for one of the nation’s largest and most successful all-star cheerleading organizations, has filed ...

A federal court judge ruled Tuesday that a dozen former youth cheerleaders who filed lawsuits alleging sexual abuse by their coaches at a South Carolina gym can pursue unjust-enrichment and negligence ...

COLUMBIA, S.C. (AP) — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate alleged sexual ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

EXCLUSIVE: Brand management company Foundation Media Partners is leading development, packaging, and production on a new slate of projects for cheerleading and dance team company Varsity Spirit. Among ...

Debuting in 2026 with founding teams in Atlanta, Dallas, Miami, and San Diego, the Pro Cheer League offers a platform for elite athletes aged 18+ to train, compete, and continue their cheer careers at ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...