SEATTLE--(BUSINESS WIRE)--Today, Amazon Fashion announced the launch of Virtual Try-On for Shoes, an interactive mobile experience that uses augmented reality to help customers visualize how a pair of ...

At last week's Cebit IT fair in Germany, sneaker and apparel company adidas unveiled their brand new shopping technology, a high-tech virtual shoe wall that will be deployed into select stores next ...

When it comes to buying shoes, online shopping can be difficult. Choosing a sweater or dress based on what it looks like on a model? Sure, worth a shot. But there’s something about the way footwear ...

The Metaverse, through Virtual Reality (VR) and Augmented Reality (AR) technologies, is harbingering new economic opportunities, transcending digital and physical worlds, across a multitude of ...

What can a virtual object mean for business today? Nike is designing a more welcoming Web3 platform to find out. While I’m assured that the aforementioned metallic Airforce 1 isn’t representative of ...

Nike built on a multi-year partnership with Epic Games to create “Airphoria,” an online gaming experience within Fortnite, the brand announced on Tuesday. Fortnite players can purchase outfits worn by ...

Why would anyone spend that much for a virtual shoe? By Alex Williams The market for collectible sneakers has skyrocketed in recent years. And until recently, so had the market for NFTs, or ...