The Droga5 spot holds off Yeti’s “Don’t Get Them a Yeti” in a battle of holiday ads. Walmart has always focused on driving down prices for customers in part by driving down costs for marketers. But ...
Walmart is building a social analytics command center in its headquarters as it looks to adopt an interdisciplinary approach to leveraging data insights. Walmart is starting from scratch to build a ...
Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 day ago By Tim Nudd - 2 days ago By Ad Age and Creativity Staff - 6 days 22 hours ago By Adrianne Pasquarelli - 1 week ...
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