Data is critical for marketers looking to personalize their strategies at the local level. Panels and surveys can provide ...

Stravito gets conversational with AI Personas that surface richer insights from market research - SiliconANGLE ...

And according to the new study of the "going rate" of several items by Empower, Americans say inflation and tariffs are visible in gift prices and consumers' concern is showing up as "gift fatigue" ...

Instacart has introduced the Consumer Insights Portal (CIP), a software platform for brands to access its grocery shopping ...

Despite AI’s vast potential, a fundamental issue is holding it back; it's called WEIRD data, and it’s a challenge the research industry is uniquely positioned to solve.

Kroger’s data arm 84.51° announced Wednesday the unification of its retail media, consumer insights and loyalty marketing services. Those teams are now aligned in a single division under Kroger ...

When, how, and at what age are consumers most comfortable using the AI-based tech? A new study helps insurers answer those questions.

Consumer loyalty isn’t as easy to maintain as it was before, with social algorithms dictating visibility, and most startups are still chasing clicks.

Vibe coding is a software development approach that uses AI, particularly (LLMs), to generate and refine code based on high-level NL instructions, saving a massive amount of manpower and time vs.