Ultimately, human beings are using your products, so listening to your customer’s feedback and using their insights to inform your products is so important. In today’s competitive software landscape, ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Customer insight could, of course, mean anything. With that in mind, David asked Christine to break down the different types of customer insight. “First of all, it’s important to think about what ...

Effective communication supports long-term success. Marketers can use predictive data to find the right message at the right time. This precision maximizes engagement, allowing campaigns to get better ...