Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

The integration brings streaming TV activation into advertisers' existing workflows in Smartly through three core capabilities. Smartly enables AI-powered creative optimization and personalization ...

Earlier this month, iHeartMedia joined a growing roster of major audio companies now selling inventory through Amazon DSP, including Cox Media Group, Spotify, and SiriusXM, raising a question for ...

“Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social ...

Amazon DSP is an omnichannel media solution that simplifies the ad buying experience to drive meaningful moments between brands and consumers. Powered by trillions of first-party insights and advanced ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Smartly's integration with Amazon DSP unifies social and CTV campaigns, pairing creative with full-funnel activations and reporting across Amazon's streaming inventory.

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...