A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. A slogan longer than a single word should fulfill at least two ...
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The great slogan debate: 'No DNA, Just RSA!' or 'Only RSA in the DNA' – what does Mzansi prefer?
Discover the different views on the South African slogan 'No DNA, Just RSA' as users on X weigh in on its effectiveness.
Linguist and lexicographer Ben Zimmer analyzes the origins of words in the news. Read previous columns here. Of all the states in the Union, there is just one that has an unofficial motto that prizes ...
“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...
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