All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. The Elvie (left) and Willow ...

Wearable pumps like Elvie and Willow won't fix your every breastfeeding woe, but they give moms some freedom and dignity back. Joan E. Solsman was CNET's senior media reporter, covering the ...

What’s it like having newborn twins? Well, the other day while eating a cinnamon roll for breakfast at 1:30PM, I accidentally bit off the end of the plastic fork I was using and I just kept chewing ...

When I was pumping, every minute that I was tied to my pump—tubes and bottles awkwardly hanging from my pumping bra—counted as time I couldn’t be doing something else, whether that was holding my baby ...

Joan E. Solsman was CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning from Disneyland to Serbian refugee camps, and she ...

The women’s health space is ramping up. Willow, known for its breast pump devices and accessories now available at Target, on Friday revealed the acquisition of femtech brand Elvie. “We believed that ...

SAN FRANCISCO, March 28, 2025 /PRNewswire/ -- Willow Innovations, Inc. (Willow), the FemTech leader that revolutionized the breast pumping experience by inventing the first fully in-bra wearable ...

Elvie, a London-based startup known best for its connected Kegel trainer, is jumping into the breast pump business with a new $480 hands-free system you can slip into your bra. Even with all the ...

Elvie, a company that previously released a connected kegel trainer, has developed a cordless, wearable breast pump that aims to make life a little easier for nursing mothers. Like the Willow Pump, it ...

A Mashable Choice Award is a badge of honor, reserved for the absolute best stuff we’ve tested and loved. To review the list of places I've used the Elvie pump is to catalog the activities I used to ...

Willow, maker of wearable breast pumps, announced it acquired British femtech company Elvie to scale the companies' maternal health platforms. San Francisco-based Willow offers in-bra breast pumps, ...