Zumba was born in Colombia in the 1990s, quite by accident. A fitness instructor forgot to bring his usual workout music to ...

Strong by Zumba is not a dance class, it’s a high-intensity exercise routine that is unlike anything Zumba Fitness has ever offered. The company‘s first entirely new workout program debuted just one ...

Zumba has a vast global following, with an estimated 15 million participants in its dance workouts. Unlike other fitness companies, Zumba makes its money through instructor training and licensing.

You see, when you agree to go to a 7 AM Zumba class, you’re thinking, how bad could it be? Zumba, while it requires a decent amount of coordination and an exorbitant amount of hip-swiveling ...

Forbes contributors publish independent expert analyses and insights. I write about the intersection of entertainment, tech & business. Zumba Fitness is, I have to say, not my kind of game, being as ...

Certain dance or hip-hop classes might seem intimidating, but Zumba attempts to alleviate any trepidations. If you've wanted to try a dance class but feel like you have two left feet, Zumba is a great ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

Zumba Fitness: World Party will trade in avatars in favor of pre-recorded instructors to better establish a personal connection, Majesco's senior vice president of marketing Liz Buckley told Polygon ...

It's a no-brainer: dance-fitness craze Zumba is good exercise. Try not working up a sweat mimicking the up-tempo jigging of a Zumba instructor, successfully or otherwise, and so much the better if you ...

It’s Friday evening at the Higashi Honganji Buddhist Temple in downtown Los Angeles, but there’s no Zen quiet here. Instead, Latin-inflected hip-hop thumps from a basement room, where about 30 men and ...

Zumba Fitness publisher sees share value dip 34 percent after earnings report; confirms closure of Boston office, layoffs at QA facility. Zumba Fitness publisher said to have enacted substantial round ...

The Venezuelan music exec is Billboard's Stars Behind the Stars pick for January.