From earlier social hours to hyper-local ingredients and joyful maximalism, Bacardi’s 2026 Trends Report points to a new era of intentional, experience-driven cocktail culture.

The insights, created by Bacardi in partnership with The Future Laboratory, outline the five key trends which have shaped ...

New data from Bacardi Limited reveals consumers’ latest drinking patterns.

There is trouble in paradise regarding Jay-Z’s partnership with Bacardi: The spirit company is being sued by the Brooklyn rapper through his company SC Liquor and is demanding “total financial clarity ...

After months of litigation, JAY-Z and Bacardi have resolved their dispute over their multibillion-dollar cognac joint venture, D’USSÉ. The settlement was announced in a press release today (Feb. 3) ...

Bermuda’s Bacardi Ltd is predicting a sea change in global drinking culture next year and, according to its new 2026 Cocktail ...

Leila Stansfield, BACARDÍ's Managing Director of Global Travel Retail, shares shopping tips and insight on holiday airport ...

Narayan is expected to lead the consumer and customer marketing teams in India across Bacardi, Patrón, Dewar’s, Grey Goose ...

On March 20, Applebee’s launched its new Bacardi Buckets to get into the spring break spirit. For $10, customers can choose from three tropical rum flavors: Rum Breeze Bucket, Tropical Mama Bucket, ...

World’s largest premium rum distillery launches new CHP system as another milestone towards the company’s ultimate Net Zero ambitions CATAÑO, Puerto Rico--(BUSINESS WIRE)--Bacardi, the largest ...

HAMILTON, Bermuda--(BUSINESS WIRE)--Bacardi, the world’s largest privately held international spirits company, is celebrating its recognition by Forbes on the list of World’s Top Companies for Women ...

Narayanan said she will lead consumer and customer marketing across Bacardi’s portfolio and described the move as a return to ...