Fans wish to know the answer to “Who is the woman in the Bacardi commercial?” Being a long-running and popular alcoholic beverage brand, Bacardi has had relationships with various celebrities over the ...
Bacardi is the world’s largest producer of rum. It has consistently been an innovator in the rum trade. Over its history, it has won more than 1,000 awards for its rums in international spirit ...
June 13 (Reuters) - Bacardi [RIC:RIC:BACLTD.UL] convinced a U.S. appeals court on Thursday to revive the liquor giant's lawsuit against the U.S. Patent and Trademark Office in its long-running dispute ...
Bacardí is going all out this Halloween with two new spots and the return of a fan-favorite glow-in-the-dark bottle, according to information shared with Marketing Dive. The 30-second spots, “Blood ...
World’s largest premium rum distillery launches new CHP system as another milestone towards the company’s ultimate Net Zero ambitions CATAÑO, Puerto Rico--(BUSINESS WIRE)--Bacardi, the largest ...
Check out this family-owned Puerto Rican rum distillery that incorporates its storied history into several different ...
A continuation of their multi-year partnership, Camila Cabello and BACARDÍ collaborate to create a limited-edition sugarcane vinyl featuring the soundtrack to the collaborative ad spot ...
After engaging in a disagreement over the valuation amount of the D’Usse brand, it’s no longer a Hard Knock Life between Bacardi and hip-hop billionaire Jay-Z. The two parties announced in a recent ...
Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative ...
There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...