The road starts here. Bacardi Winter Series Event No. 1 launches January 23-25 on Biscayne Bay, bringing the J/70 and Melges ...
World’s largest premium rum distillery launches new CHP system as another milestone towards the company’s ultimate Net Zero ambitions CATAÑO, Puerto Rico--(BUSINESS WIRE)--Bacardi, the largest ...
A continuation of their multi-year partnership, Camila Cabello and BACARDÍ collaborate to create a limited-edition sugarcane vinyl featuring the soundtrack to the collaborative ad spot ...
June 13 (Reuters) - Bacardi [RIC:RIC:BACLTD.UL] convinced a U.S. appeals court on Thursday to revive the liquor giant's lawsuit against the U.S. Patent and Trademark Office in its long-running dispute ...
The campaign is live on-pack across the Dewar’s Double Double range in more than 25 global travel retail markets ...
After engaging in a disagreement over the valuation amount of the D’Usse brand, it’s no longer a Hard Knock Life between Bacardi and hip-hop billionaire Jay-Z. The two parties announced in a recent ...
Amid ongoing discussions around AI’s role in music, Bacardí is hoping the technology spikes consumer interest in its most recent music-based activation. Each of the five participating musicians will ...
Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative ...
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