Activists, The People's Union USA, has organized a boycott against McDonald's over DEI rollback. Who is protesting and when.

The grassroots progressive group The People’s Union USA, has called for an “economic blackout” of the fast food giant.

McDonald's has found itself at the center of growing public scrutiny. The People's Union USA, a grassroots advocacy group based in Illinois, has launched a weeklong boycott against the fast-food giant over its quiet rollback of diversity,