Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without ...

The slot won’t be available on iPad for now. The App Store Today tab ad format first debuted last year with Apple expanding Search Ads to the Today tab and app product pages.

Two new ad formats and target ROAS-linked bidding capabilities will now be available to iOS app advertisers, Google announced ...

Apple is all set to implement AI into its ad services. The App Store will soon get Artificial intelligence-powered ads.

Meta guides small businesses to buy ads via web to dodge Apple's new in-app purchase fee. Meta and Apple's rivalry heats up over app store fees and privacy practices, impacting ad strategies.

Instead of relying only on ads, paid downloads or in-app purchases to monetize, the AltStore will allow developers to use its custom Patreon integration to market their apps directly to consumers.