In just over a week, the Apple iPhone 17 event will be here — it's Tuesday, September 9 — and we'll finally get to see the new iPhone 17 lineup. Assuming Apple sticks to tradition, we should be able to install iOS 26 roughly one week after the event.

Over the past few years, Apple's iPhone releases have offered incremental improvements. A slight redesign here, some moderate camera improvements there, and so on and so forth. Still, Apple's iPhone has remained incredibly popular and a money-making machine.

The upcoming iOS update introduces a fresh design language called “Liquid Glass”, inspired by the translucent interface of visionOS.

Apple is expected to unveil the new iPhone 17 line-up at its annual showcase on September 9, but shoppers are snapping up a 48% discount on a previous model.