“We’re breaking the fourth wall,” Lars Ulrich told SXSW on Tuesday afternoon. He was having a fireside chat on a couch cushion with an Apple employee, podcast host Zane Lowe. They were promoting a ...

Marvel Studios’ What If…? — An Immersive Story is tricky to describe. Part interactive game, part narrative-driven movie and part 3D comic book, it puts you — the viewer? the player? — at the center ...