All main events are taking place at Lisbon High School all weekend long. Moxie is a uniquely New England soft drink with a ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

It's the 41st annual event, celebrating the state's iconic drink with concerts, parades, and contests, drawing an expected 50,000 attendees ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Organizers announced Thursday the festival will run July 12-14 with the theme Mad About Moxie, which is a take on Coca-Cola’s marketing slogans from back in the day.

Moxie Festival to return this summer to Lisbon The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival.

The Lisbon Falls area is being overrun with fans of Maine’s classic beverage. Saturday’s events included the Moxie Chugging Contest, a whoopie pie eating contest, and a fireman’s muster.

Lisbon Falls’ ‘Mr. Moxie,’ Frank Anicetti, dies at age 77 Anicetti helped create the Moxie Festival, which draws 50,000 people to Lisbon Falls each year.

Lisbon’s Moxie festival this weekend to feature national chugger, luau theme Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun ...