The LIGHTBLUE expansion follows a period of growth, with recent experiential work for clients including HBO, Burberry, Gucci ...

For the first time, Cannes Lions 2025 partners with Creator North to feature Arab digital content creators in its programme.

Mediakart and Continuum Media envision this partnership as a long-term commitment to redefining digital advertising in MENA.

The Jotun campaign included out-of-home billboards, social media and influencer strategy, media partnerships and a flagship ...

The ‘Unmasking the Flavours’ campaign reveals the hidden dangers of flavored vapes with a hospital’s ‘Smokers Lounge’.

As a board member, Ali Rez will provide input and feedback on the club’s ongoing global programming and recommend awards ...

In case you missed it, here's an inside look into Campaign Middle East's inaugural Cannes MENA Mixer at Cannes Lions.

Brought to life M+C Saatchi Group Middle East, Dentsu and BOHO Films, the Georgina Rodriguez campaign is hyper-local and ...

With claw machines, celebrity masterclasses, and scent bars, Glam Hotel transformed City Centre Mirdif into an experiential ...

Elevate acquires RISE Group, expanding its presence to MENA, with RISE founders Seth Holmes & Tom Berrington taking on ...

Ruder Finn Atteline’s consumer and corporate divisions will integrate to service Sony's vision of of filling the world with ...

The Shake Shack campaign takes on a playful, split-personality, focusing on the flavour rivalry for its limited-time menu.