What PR milestones will mark 2026? Experts predict abandoning traditional time-based pricing while optimizing earned media for AI agents — and the end of more well-known agency brands.

Solomon previously worked at Therabody and Apple.

PR leaders forecast that 2026 will see clients prioritize in-house talent and AI integration, forcing agencies to pivot to ...

While Stranger Things character Dustin built a life-saving friendship with Dart the Demodog in season two, got trapped in the ...

The white shade was repeatedly likened to dairy products. With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by ...

An inside look at Kalish’s playbook for the newly launched creator media platform.

Hailey Whitters teamed up with the brand to sing her song ‘Wagon’ to a crowd of dairy cows.

Reese’s is “doubling down on giving fans what they’ve asked for,” said senior brand manager Melissa Blette.

Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.

This holiday season, don't be surprised when tinned fish, compost bins and toilet paper top the wishlist. Thanks to some ...

Brands and their agency partners talk about on how they refocused earned media campaigns with owned media strategy.