The strategic shift is bigger than just speed: it used to compete on price and selection, but now it’s pushing into immediacy.

The Galaxy S26 is $800 before trade-in, which is $100 below Samsung’s $900 MSRP. Stacking the max trade-in credit of $550 on top of Amazon’s discount brings the net cost to $250 for buyers turning in eligible phones, making the S26 attainable for those who’d otherwise look at lower-tier hardware to stay within a tighter budget.

Both companies are steadily growing their revenue, but Amazon consistently posts higher growth and margins than Walmart.

SpaceX’s expected IPO has fueled investor excitement, but Amazon Leo may offer a safer public-market way to gain exposure to the satellite internet boom.