This year, you’ll see an even more personalized gameday experience for each and every fan. From fantasy to multiview, our sports fans are the reason we keep striving to make YouTube better, and we’re ...

So far this year, views of videos with "mukbang" in the title have received more than 30B views. The ongoing evolution of mukbangs speaks to the needs the videos meet for viewers: In addition to ...

Everyday people come to YouTube looking for learning content like physics tutorials, how-to draw a tiger, product reviews on the latest tech products, and more. And today we’re introducing new ways to ...

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and home base. That’s why today we’re introducing handles, a new way for people to easily find and ...

From BLACKPINK and Tiny Desk, to James Charles, Supercell, and Cirque du Soleil, we’ve seen creators, artists, and publishers across the globe use Premieres to bring us together in new ways. Not only ...

A rundown on Super Thanks and all the other ways fans can show support to their favorite creators! Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the ...

The emergence of AI has brought music to the cusp of a new creative era. As a myriad of companies map out their AI approach, we want ours to be defined by partnership and responsibility. That's why we ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Over the years, Super Bowl ads have become as much of a must-watch as the Big Game itself, so it’s no surprise that brands of all kinds once again lined up for their chance to attract the most ...

Need to understand a concept in a video but don't want to interrupt your flow? The YouTube conversational AI tool lets YouTube Premium members in the US ask questions and get instant answers right ...

Creating is the most rewarding on YouTube. The YouTube Partner Program is here to provide support when you need it, connect you with the wider Partner community, and help you earn money for the videos ...