Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Effective site search functionality on a company’s website is an increasingly important component of a successful digital strategy. Companies are typically increasing their investment in site search ...

The good news is that companies are increasingly interested in learning more about their customers and, of course, identifying the most valuable customers (MVCs). Thanks to Big Data and more ...

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

Singapore’s DBS Bank, the largest bank in Southeast Asia, is profiting from its digital investments in a big way. At an investment conference, DBS CFO Chng Sok Hui revealed that the bank now generates ...

This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

Starbucks has shuttered its Odyssey NFT-centric loyalty scheme. Is this indicative of the declining star of web3, and what does it tell us about rewards?

In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends.

Social media defined “Social media are primarily Internet-based tools for sharing and discussing information among human beings.” – Wikipedia “A category of sites that is based on user participation ...

You might have heard that TikTok is the ‘new Google’ based on a stat that two fifths of generation Z are apparently using it for search. But is that true?