Leaders have spent recent years learning how to thrive in an AI-transformed world — rethinking channels, preserving human meaning, cutting through overload, turning noise into signals of trust. Along ...
Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. The tool quickly attracted techies ...
Zeta Global announced Tuesday it entered into a definitive agreement to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker ...
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...
YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success ...
These answers are critical to my and my agency clients’ success. A new survey of 1,000 consumers conducted by Fractl (disclosure: I co-founded the agency) reveals interesting trends in consumer ...
The September MarTech Conference featured six panel discussions around the theme of data and AI and featured speakers from brand such as Adobe, Google, Expedia Group, Ford Motor Company, SAS, ...
Marketers have been using decisioning technology for decades — automated rules that decide which email to send, when to follow up or how to score a lead. What’s new isn’t the idea of automation, but ...
The web you’ve been optimizing for 20 years? It died sometime last week. You just haven’t noticed yet. This isn’t another “AI is changing everything” hot take. This is about when two decades of best ...
Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides ...
TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the ...
There are as many ways to ruin a content plan as there are to create one. Most mishaps aren’t the fault of the planners or writers but of our human need for novelty. When we chase trends or lose sight ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback