The new platform is rejecting surveillance advertising while pitching brands on privacy, verified users and healthier online ...
The assignment would move the brand from WPP's EssenceMediacom to PHD, adding another major client to the network following ...
The telecom and media company has agreed to acquire Kilmer Sports' remaining 25% stake in Maple Leaf Sports & Entertainment.
Today we look at the fall radio ratings in diary markets. As I previously reported, 56 diary markets were discontinued, leaving us with our current 22, reporting central areas only. All 22 Numeris ...
Boursin is celebrating its global partnership with the hit Netflix series Emily in Paris by bringing an experiential Boursin Bistro to Toronto. The Parisian-inspired pop-up is inviting fans to step ...
The toy brand becomes the WNBA team’s official toy partner, with paid, owned and earned support tied to in-arena activations, ...
The Geloso Group brand used mobile OOH and free rides home to bring its "Le party responsable" message to Montreal's Old Port ...
With betting messages dominating World Cup broadcasts, Paulo Salomão says operators need to shift from ...
The Canadian Radio-television and Telecommunications Commission (CRTC) has updated its definition of Canadian content with an expanded points system recognizing more creative and below-the-line roles ...
The latest collab uses creators, paid social and festival storytelling to keep the apparel drop in market through the summer.
The Media Grand Prix winner decided to change up its playbook by giving fans the chance to make their own Super Bowl ad.
The QSR remained Canada’s most active radio advertiser, while grocery stores and supermarkets overtook QSRs as the top ...
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