Martech complexity is not a technology problem; it’s a planning problem. To solve it, marketing leaders must replace ...

New CEO. Fresh brand identity. While NiCE redefines itself around Agentic AI, what bets are the contact center industry ...

The fundamentals of contact center quality assurance, why it matters, how it’s implemented and what modern tools are driving ...

One team. One mission. One customer segment. Aflac’s hotline for newly diagnosed cancer patients proves that going deeper is ...

Anthropic’s Claude proves that personality design isn’t fluff—it’s a strategic lever for building trust and shaping customer ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing ...

Content Guru Research Reveals Growing ROI from AI Adoption in CX. Content Guru, a leading global provider of enterprise cloud ...

NiCE integrates CXone Mpower with Snowflake AI Data Cloud to enable secure data sharing and automation capabilities for enterprise customers.

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term ...

Supermetrics, the leading Marketing Intelligence Platform, announced today the acquisition of Relay42, a leading, real-time Customer Data Platform (CDP). The acquisition positions Supermetrics' as the ...

Infosys Aster™marketing suite and Adobe launch joint offering to enable global brands and marketers to unify customer experience at scale, personalize content to catalyze growth and streamline ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...