The global Muslim travel market is entering a new phase of growth, with Muslim women emerging as one of its most influential traveller segments and destinations facing increasing pressure to deliver ...
These campaigns were shortlisted for the Marketing Excellence Awards 2025 and chosen for coverage by the editorial team at ...
Content Champions is a segment during A+M's Content360 conference in Malaysia in which we highlight brands who have made ...
Emotional connection may soon matter more than brand loyalty itself, as consumers increasingly turn to AI for recommendations ...
Tim Hortons has named Minjoo Lee-Zeitler (pictured) as its new director of marketing for Asia Pacific (APAC), as the Canadian ...
The Ministry of Transport (MOT) has appointed Bread Butter Bacon as its social media agency. The contract runs for one year ...
Japanese snack brand Calbee will switch its flagship potato chip packaging to black-and-white due to Middle East tensions ...
Ahead of Singapore’s third Drug Victims Remembrance Day on 15 May, Central Narcotics Bureau (CNB) and Ogilvy Singapore have ...
Billie Eilish has brought her 3D documentary film HIT ME HARD AND SOFT: THE TOUR, co-directed by James Cameron, into Roblox ...
Watsons is celebrating 185 years in business with a multi-pronged campaign spanning product discovery, gamified rewards, ...
Blind boxes have moved firmly into mainstream consumer behaviour across Malaysia and Singapore, with 55% of Singaporeans and ...
Singapore-headquartered Ellerton & Co. has launched a European practice based in Switzerland, as the independent ...
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