Getting ‘Back to Starbucks’ and dialling up what customers love about the brand has been a key focus for the chain as it ...

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on ...

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on ...

As part of PayPal’s most significant integrated UK marketing push in years, the brand is on a mission to re-engage customers ...

Amid lower than expected growth in Q2, CEO Daniel Ek pointed to marketing as an example of where Spotify resists sacrificing ...

The former brand manager will take over from outgoing CEO Jon Moeller on 1 January and is expected to continue the brand’s ...

Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

Marketers are under increasing pressure to get more out of troves and troves of data - a strong relationship with insights ...

Tapping into “brand truths”, playing with memory structures and prioritising collaboration Diageo is targeting “triple wins”, ...

From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to ...

Russell Parsons, editor-in-chief of Marketing Week, says: “B2B marketing is evolving. In some organisations, the virtues of ...